Should realtors use drones as a marketing tool?
Drones are slowly but surely finding uses in all kinds of industries, but one of the most obvious that could benefit is real estate. The only problem is that the FAA has very tough regulations when it...
View ArticleStartups bridge the gap between tech & real estate
Technology has been moving pretty fast in the last few years, but has the real estate industry been keeping up? Last week, a panel hosted by BuiltWorlds took a look at that issue by highlighting some...
View ArticleTwitter surpasses LinkedIn as #1 social media site for salespeople
Twitter has become the No. 1 social media site that salespeople use to garner business, according to research by Forbes. Image credit: LSC via pixabay.com Twitter with 302 million active users trumped...
View ArticleMeet Knocker: The ‘Tinder’ of real estate apps
Searching for houses is a chore. Even I, as someone with about $100 in savings, know that. Which is why Knocker is a welcome new option. The iOS app, which swipes the Tinder approach of, well, swiping...
View ArticleReal estate firms resort to journalism
A growing number of real estate firms are exercising a stronger publishing arm lately, blending the lines between journalism and branding to expand its reach with prospects. Some companies are no...
View ArticleObscura Digital and Steelblue provide Virtual View Visualization tools to aid...
Two innovative San Francisco-based firms, Obscura Digital and Steelblue, partnered to design and install the first large-scale residential virtual view simulator showcasing panoramic residential views...
View ArticleCreate a home page that works!
Is your website’s homepage doing enough to interest buyers and sellers to contact you? Too many websites fail to maximize the power of their homepage, even though it’s often the most visited page to...
View ArticlePropstack lands $3M to corner India’s commercial real estate market
Mumbai based Propstack, an online commercial real estate information, analytics and marketing startup, has raised $3 million in series A round of funding. The investment was led by DMG Information, the...
View ArticleFree Apps for Real Estate Professionals
Real estate agents cannot afford to waste valuable time and, since almost anyone has smartphones or other gadgets, it would be a pity not to use the available apps to better manage everyday tasks....
View ArticleThe Impact of Online Real Estate Investing
The landscape of our professional and personal lives continues to change, and many of these changes are due to advances in technology. They’ve changed the way we work, how business is conducted, our...
View ArticleLuxury Retreats raises $11M to take on Airbnb in high-end homes
A luxury rental site that can best be described as Airbnb for mansions raised $11 million in Series B funding, in another sign of how the sharing economy is making inroads into real estate....
View ArticleMaintain a perfect real estate presence on Facebook
Facebook is the most popular social network (and I could quote many studies stating that.) Whether it is for personal purposes or professional ones, this is, for now at least, the first go to network...
View ArticleExactDeposit bids to speed up home buying
Buying a home? There’s an app for that. Well, sort of… A new online mobile web app, ExactDeposit, is a bid to make a home purchase as quick and easy as possible. Created in Halifax, Canada,...
View ArticleWhy every realtor needs a mobile app. Now!
Smartphones changed our lives. There is no argument here. They are useful in many ways and they seem to be more and more used – and the “traditional” internet access is yesterday’s news. Now it looks...
View ArticleMaking the case for drones in real estate
On a tree-lined street in the Park Avenue neighborhood, real estate agent Mark Ryan tests his drone’s ability to take aerial photography. The French Colonial-style home he’s focused on has a Mansard...
View ArticleBest apps to keep real estate pros safe on the job
The murders of Iowa agent Ashley Okland in 2011 and Arkansas agent Beverly Carter last September thrust the issue of safety in the real estate industry into the national spotlight. While installing an...
View ArticleWhat type of content should realtors share on their Facebook account?
I told you in a previous article that it is, in a way, mandatory for real estate professionals to be present on Facebook and I shared with you the key factors to a perfect realtor presence in this...
View ArticleZillow announces sale of ActiveRain
Zillow Group, which encompasses the Zillow and Trulia real estate brands, announced that it plans to sell ActiveRain, a social networking and blogging platform for the real estate industry, to the Ben...
View ArticleHomesnap takes home buying/selling to the next level on the Apple Watch
As gadgets become more and more interconnected and multifunctional, real estate companies and realtors struggle to be among the first to take advantage of the opportunities provided by technology....
View ArticleMatterport gets $30M to build out virtual reality real estate tours
Matterport has raised $30 million in growth funding from Qualcomm and Singapore’s GIC to expand its virtual reality and augmented reality content creation platform. Mountain View, Calif.-based...
View Article